homestimizer.com

Direct mail for home-service contractors

Turn local homes into phone leads.

Every postcard is made for one home. It shows that home’s roof from above, and the house itself when a street photo is available. A scan opens a free estimate for that exact roof. To see it, the homeowner enters their mobile number, and you get a phone lead.

  • A free estimate for each roof
  • Phone leads with the address
  • Homes near reported hail or wind
The postcard
Front of a roof postcard: the homeowner's house, an aerial view of the roof, and a code for a free online estimate. Back of the roof postcard, with the contractor's contact details and a code for the estimate.
A property-specific message that gives homeowners a clear next step.

01

Made for one home

Each card shows that home’s roof from above, and the house itself when a street photo is available.

02

A free estimate for that roof

A scan opens a price range for that exact roof, based on the rates you set.

03

A phone lead for you

To see the estimate, the homeowner enters their mobile number. You get the number, the address, and the roof details.

See it work

One minute, from list to phone lead.

Turn the sound on. It uses a sample company and made-up homes.

Storm targeting

Mail the homes near reported hail and wind.

Pick a hail or wind report from the list. We find the homes around it in your service area, and you send a storm check card to the ones you approve. Storm cards ask for an on-site roof review instead of showing a price.

  • 1-inch hail or 50 mph windFrom National Weather Service storm reports.
  • ¼ mile to 2 milesYou choose how far around each report to go.
  • Whole ZIP codes, tooAfter a big storm, target the ZIP codes or cities it hit, up to 30,000 homes, oldest roofs first.
  • Any storm dateStarts with the last 90 days. Search up to a year at a time.

Works in any service area. New area? Sign up and we’ll set it up.

The storm check postcard that goes to homes near the report.
Illustration. Not real storm data.

Roof type and age

Mail the roofs that are due.

Pick a roof type and the years the homes were built. We find the matching homes in your service area. Then filter by the home and the owner, or upload your own list.

The roof

  • Tile, shingle, metal, or flat
  • Built before any year you pick
  • Skip recent re-roofs, where cities publish permits

The home

  • ZIP codes and cities
  • Home value range
  • Living area

The owner

  • Owner lives there
  • Landlords and out-of-state owners
  • Just bought, or owned for years
  • Skip company-owned homes

Skipped for you

  • Homes you mailed recently
  • Homes already queued to mail
  • Your do-not-mail list, always

Lists of up to 30,000 homes. Start from a ready-made list, like storm response, aging tile roofs, high-value homes, or recent buyers, and change anything. Commercial buildings too, mailed to the building’s owner. Not set up in your area yet? Sign up and we’ll set it up.

Roofer tools

Every card is backed by the roof it’s mailed to.

  • Measured from above

    Each roof is sized from aerial data, in roof squares and pitch, when the imagery is clear enough.

  • Knows the roof type

    When a homeowner scans, AI checks the roof photos for tile, shingle, metal, foam, or slate.

  • Your rates, their roof

    Homeowners see a price range for their measured roof, based on the rates you set.

  • Inspection requests

    Homeowners pick a day and a morning or afternoon window. You confirm the time.

  • Warm-door routes

    Turn the homes that scanned into a door-knocking route of up to 100 stops.

  • See the jobs it wins

    Connect AccuLynx, JobNimbus, or HubSpot, or others through Zapier, and see the signed revenue your cards brought in.

What homeowners see

Give homeowners a simple next step.

A scan opens a page for that exact home with a free estimate for its roof. Homeowners enter their mobile number to see it, and can ask for an inspection time right there.

View the homeowner page
homestimizer.com/homes/example
The first screen after a scan: the homeowner's address and a box for their mobile number

After they enter their number

Mobile browser view of a roof estimate landing page
What homeowners see after they scan.

How it works

You stay in control from list to lead.

We prepare the mailing. You review everything before it goes out.

  1. 1

    Choose who you reach

    Filter the homes in your area, pick the homes near a hail report, or upload your own list.

  2. 2

    Review before anything mails

    See the print preview, how many homes it goes to, who is left out, the mail date, and the most it can cost before you approve a batch.

  3. 3

    Follow up with context

    Responses arrive with the home that prompted the conversation.

Built-in guardrails

Nothing goes out without your approval.

Check the print preview, how many homes it goes to, who is left out, and the most it can cost before a mailing goes out. Nothing mails while we research homes or make proofs.

  • Review the actual postcard. See what homeowners will receive before it mails.
  • Confirm the audience. Know who will receive it and how many homes are included.
  • Know the cost first. View the batch cost before you approve it.
  • Stay in control. Nothing moves forward when something needs attention.